Kolaveri makes it to Time magazine Express News Service
Thursday, December 08, 2011 (Chennai)
Anirudh, who is making his debut as a music director with 3, couldn't have asked for a better start to his Kollywood career. For, Why This Kolaveri Di, the very first song of his first film, has now started winning awards, after having taken the nation by storm.
Yes, Kolaveri has just won the YouTube Gold award, which is presented to viral videos from across the world. Beams Anirudh, "It is true. The record label has received official intimation. I don't know if they will have a function to present the award but yes, Kolaveri has been chosen for the award."
And that's not all.
An article on the song, the lyrics of which have been penned by Dhanush, has also been featured in this edition of the Time magazine.
Get Anirudh to react to this piece of information and he smiles yet again. "I'm not sure about this fact but someone I know told me that it is after 20 years after it featured a story on Roja that the magazine is running such a story again," says Anirudh.
Roja? The similarities are hard to miss. Will he turn out to be another Rahman and Anirudh responds immediately, "Oh no, Rahman sir is my inspiration. I will happily retire if I manage to accomplish even five per cent of what Rahman sir has achieved. I'm just one song old and have a long way to go."
The song's success has lifted the spirits of the entire team of 3.
Tweeted Dhanush, "To all my north Indian Kolaveri fans, thanks for receiving a Tamil song with a warm heart and making it a global song. God bless."
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Last weekend, the viral video of the song, Why this Kolaveri Di?, reached two milestones that confirmed its arrival in the YouTube hall of fame. It reached 15 million views—the target that Ashok Parwani, the associate director at Sony Music, which promoted the song, set for it on 25 November. It also got its own “Hitler gets angry about...” video—an essential accolade for any Internet meme and also the first for any Indian music video.
(For the uninitiated, Hitler gets angry about is a series of videos featuring a scene of Adolf Hitler ranting in German from the 2004 movie Downfall. Subtitles are changed to make it seem like the subject of his rant is the meme in question.)
That Kolaveri Di, which will feature on the soundtrack of the forthcoming Tamil film 3 starring Dhanush, has found success beyond anyone’s expectations is obvious. Almost a month after its release, it is still being given more airtime than Anna Hazare.
But despite all the noise, nobody is sure exactly how the song’s meteoric rise happened when so many others have failed to catch audience attention. Was it the irreverent Tanglish—a local dialect that blends Tamil and English—lyrics written by Dhanush (the studio said he did so in just two hours)? Or the self-consciously rough-cut music video showing the offspring of three Tamil acting dynasties hanging out in the recording studio? Or was it, as some have suggested, the result of a breathless media that saw a story they liked and blew the whole thing out of proportion?
The social media explosion supposedly started when a rough version of the song was leaked on YouTube and became an Internet phenomenon in just a few days. But the notion that Kolaveri Di was an accidental success is somewhat misleading. Just as plausible is that the unfortunate leak on social media was rescued by a well-executed marketing manoeuvre or even that the whole thing was the result of a taut plan backed by the marketing muscle of Sony, the star presence of Tamil film industry’s Shruti Haasan, Dhanush and his wife Aishwarya R. Dhanush, who is also the director of 3.
According to social media analytics firm Social Hues, the song was being talked about up to two weeks before the video appeared on YouTube on 16 November. A fan from Chennai, with the Twitter handle @arundanush, alerted both Dhanush’s sister-in-law Geetanjali Selvaraghavan and the composer of the song, Anirudh, to the fact that the song had been uploaded to YouTube on 31 October. His tweet, which read “Kolaveri song from 3 again uploaded in YouTube, pls inform Dhanush”, suggested it was not the first time such a leak had taken place.
Over the next few days, people began tweeting about the lyrics of the song and other details of the film. The publicity was global. Between 1 and 10 November (even before the official launch of the song), there were 43,800 mentions of Kolaveri in the US, 7,000 in France and 4,000 from the UAE. Tamil movie fanatics (mostly male) and non-resident Indians drove most of the traffic in the US and the Gulf, and students studying abroad made up the majority of mentions in Europe.
Kolaveri already had a significant following days before the official video appeared on the 16 November.
Aishwarya Dhanush said she was alerted to the leaked version via Twitter. “Even now I do not know the source (of the leak),” she said. “Initially I was upset, but since I felt that people needed to hear the right version, I wanted to bring out an official video. In two weeks (we) put together the video as there was no time for CD covers or publicity. Something of this magnitude cannot be planned. It just happens.”
That might be so, but even if the leak wasn’t planned, it’s clear that Sony Music India was quick to capitalize on it and turn it into a marketing advantage. Parwani told NDTV that the video accompanying the song was recorded at 2am, the night before the release on the 16 November, and edited the next morning.
But he also insisted that “we wanted this song to go viral in cyberspace. We marketed aggressively to make the song a national rage”. Parwani said that his team had been posting the song on Tamil, Hindi and international Facebook pages to drive traffic. From 16 November on, according to Social Hues, the rate of Twitter mentions of Kolaveri increased by nearly 200% every day, starting at 179 and peaking a week later at 14,907 tweets on 24 November—the day after it became the first Tamil film song to be played on MTV and Bollywood star Amitabh Bachchan had tweeted about his admiration for the tune.
It is not easy to send a video viral, despite the claims of myriad Web pages touting lessons from Kolaveri on how to make a viral video. The publicity has to be spread across all forms of social media. In Kolaveri’s case most traffic was driven by Facebook, which accounted for nearly 80% of social media mentions of the song, followed by Twitter and YouTube, according to Social Hues.
Dhanush’s song had something else going for it. The novelty of the word kolaveri was a great driver of interest. Twelve per cent of all conversations on Kolaveri were about the meaning of the word, generally translated as murderous rage.
Then, a series of serendipitous news events drove the #kolaveri hashtag (a hash sign followed by a tag word to indicate importance). When agriculture minister Sharad Pawar got slapped by a youngster on 25 November, tweeters cheered Kolaveri and a Punjabi version of the song known as the Sharad Pawar slap song appeared on YouTube the same day. It has logged over one million views of its own. The following week, when bail was finally granted to Tamil Nadu member of Parliament K. Kanimozhi in the 2G spectrum case, the felicitous assonance of her name with Kolaveri did not go unnoticed.
Overseas, the selling point seemed to be the Tanglish lyrics; the Huffington Post tweeted: “Adding a ‘u’ sound to the end of English words is the latest trend in India.” London radio presenters Sunny and Shay raved about the novel lyrics to the song on air when they broadcast it on BBC Radio 94.9 on 26 November.
Nearer home, Sony Music was trying to decide how to encash the Internet buzz. It hadn’t originally monetized the YouTube video, because, according to Shridhar Subramaniam, president of Sony Music Entertainment India, “We initially wanted to release it through Vevo, which is a video platform owned by Sony, but there was some delay because of Thanksgiving weekend, so we decided to release it on YouTube.”
In order to make money out of the swarming viewers, Sony needed to become a content partner with YouTube, which it eventually did on 30 November. Since then, Sony has taken 50% of the revenue generated by the video, Subramaniam said.
Viral popularity might be great publicity for the song, and, therefore, for the film, but it isn’t necessarily an immediate money maker. The nine million odd views that had accumulated before Sony monetized the video would remain unharvested, but the loss would only be an estimated $4,000, he said. “It is a $1 CPM here. The same on Vevo would have been a $40 CPM.” CPM is short for cost per thousand impressions, a term used in digital marketing.
Still Kolaveri’s popularity online must be attractive to marketing gurus looking for inexpensive ways to promote movie songs.
Kolaveri marks a tipping point in the industry, after which the social media will emerge as a mainstream option alongside the television and radio, says some analysts.
It is only fair to point out that Kolaveri is not the first movie promotion to be launched on social media first—makers of the movie Peepli [Live], the hit song Sheila ki Jawani and music band Euphoria, among others, have in the past experimented with releasing bits and pieces of their work on Facebook and other social networks.
Nothing on this scale has, however, been attempted before. Don’t be surprised if you find film makers hoarding social networking sites trying to recreate the buzz and popularity of Kolaveri, says one analyst.
“If something is a hit on social media, then your fans become your ambassadors and it goes viral in no time,” said Jehil Thakkar, executive director, KPMG India. “No one can really say what works, so replicating it (success of Kolaveri) is next to impossible.”
cordelia.j@livemint.com
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
“Why This Kolaveri Di?” is the new rage in India. Written and sung by Dhanush (son-in-law of superstar Rajanikanth) with music composed by debutante Anirudh Ravichander, the song is the new anthem of the Indian youth. It was officially released on Nov 16, 2011 and became an instant hit on social networking sites. At the time of writing this post, it had received more than 16.2 million views on YouTube. And all this in just 20 days. The song uses ‘Tanglish’ (linguistic blend of Tamil and English) lyrics and literally translates into ‘Why this murderous rage, girl?’ The lyrics portray the feelings of an average Indian boy who has suffered heartbreak. The song is very ordinary in terms of lyrics as well as music. So then, what made this song which has been heavily criticized by stalwarts such as Javed Akhtar, go viral?
The song, which was made as a promo for Dhanush’s upcoming film, 3, was first released on the Internet and then even managed a national appearance on MTV on Nov 24, 2011, the first for a Tamil song. So what makes this song tick? The lyrics are simple and funny and the music is catchy and addictive. There isn’t any pretence and the song touches on a subject closely identified with by today’s youth. But these aren’t necessarily unique characteristics. There have been many other songs in the past that were similar in nature but haven’t reached even close to the kind of adulation this song has received. In fact, this song has become so popular that at least twelve clones of this song have sprung up from different parts of the country which clearly indicates its national appeal despite the language barrier. While viral campaigns are not at all common in India, this is a first rate example of the sheer power and reach that this new marketing technique holds.
There are a lot of things that go viral today. However, most of these are not managed but simply take off and then acquire a life of their own. Even in the case of Kolaveri Di, while people have gone so far as to call it India’s first viral marketing campaign, I’m not sure whether even the team that was behind this phenomenon knew that it would spread this quickly. An Internet release alone doesn’t guarantee anything. Nor do the other components such as simplicity, catchiness or the entertainment factor. So what helps then? The influencers propelled by the interconnected nature of social media. For instance, Amitabh Bachchan tweeted about the song as did other celebrities. Even influencers within smaller groups can ignite the spark. And then, it spreads like a virus, reaching other influencers, taking on a life of its own as it zooms through networks and multiplies exponentially.
The song may have its detractors. But it doesn’t matter in the face of such widespread acceptance. And at the end of the day, that’s all that counts. As for me, I really enjoyed Kolaveri Di.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
After clocking millions of clicks on the internet and making it to the Time magazine, the song has now been used for a flashmob theme Down Under. The performance is nothing short of spectacular. "First NZ flash mob on Indian Musical at Britomart Queens street Auckland," says the uploader on YouTube.
Film's song Kolaveri Di has become a blockbuster with over 1.5 crore clicks.
Twitter too is abuzz with how rave the flashmob was Down Under. Sample this tweet by @avitricks: "Auckland flash mob is the awesomest (sic ) flashmob I've ever seen till date."
Our Take: The 4 minutes of the Kolaveri performance is replete with latkas and jhatkas inspired by Bollywood and Kollywood. It is a fun watch. Looks like the bunch had quite a time themselves.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Joining the long list of celebrities that have praised the Why This Kolaveri Di song is the Oscar winner AR Rahman. He has said that the song in 3 has become one of the hits of the year and is happy for Dhanush and team for making it a huge success.
Amitabh Bachchan, Abhishek Bachchan, Rajinikanth, Kamal Haasan, Trisha, Kushboo, Shriya, and others have also lauded the song for bringing in the mass appeal.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Film's song Kolaveri Di has become a blockbuster with over 1.5 crore clicks.
After inviting a series of versions, ranging from thrash-metal to Garwali, Kolaveri di has finally found its official remix. Sony Music, the label under which the hit song had released, is out with a house version by DJ Suketu. The track will also be available for free download today.
Composed by 21-year-old Anirudh Ravichander, and sung by Dhanush, Kolaveri di has received over 2 crore hits on Youtube since its release, on November 16. The song is a part of Rajinikanth’s daughter Aishwarya’s directorial debut, 3.
“It has created a rage worldwide. There is no better way to thank our fans but to present them with one of the coolest remixes done by DJ Suketu. The remix makes the song further lovable, keeping the essence of the song alive. We are happy to be associated with him,” says Shridhar Subramaniam, president Sony Music Entertainment India.
Says DJ Suketu, “This song is a dream debut for Anirudh. It’s an honour for me to work on the official house remix for a musical prodigy like him. This song is a new chapter in India’s music history.”
Already on top of every DJs playlist, Kolaveri di is also one of the most requested songs on the dancefloor. “Wherever I have performed in the last few weeks — be it clubs, weddings or parties, I am overwhelmed by the number of requests it’s getting,” says Suketu.
The official house remix by DJ Suketu will be available for free download onwww.facebook.com/sonymusicsouth for one day today.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
It's a top of the world feeling for the man behind viral hit Kolaveri di. But 21-year-old Anirudh Ravichander is not resting on his laurels as Bollywood offers pour in
Why this kolaveri di? (Why this rage, girl?) has grown from a ripple online into a wild fire catching people's attention not just in India but the world over with its unconventional lyrics and catchy music.
Much water has flown under the bridge since November 17, when it was uploaded by Sony Music as a marketing strategy. From bringing home the "You Tube gold medal" (for receiving the largest number of hits within a short span) and tripping over itself online (Facebook and Twitter), this track from Dhanush's upcoming Tamil film, Moondru, cuts across lines of language, community and age.
“
I am enjoying every moment. One could not have dreamt of such a response on one's debut. This single track has gone beyond our expectations.
”
Anirudh Ravichander
The song became the first Tamil film song to be premiered on MTV India last month. Its phenomenal marketing strategy was unprecedented in India that it even found its way into the portals of India's premier business school — the Indian Institute of Management — as a topic of discussion on viral marketing. Of course, let's not forget the different versions of the song making waves online in several languages.
Yet success sits lightly on Anirudh Ravichander's shoulders. Ravichander belies a maturity that transcends his age. But then he is not an average 21-year-old. Talking to him is a pleasure. For this debutante "it's a top of the world feeling right now".
"I am enjoying every moment," he said. "One could not have dreamt of such a response on one's debut. This single track has gone beyond our expectations."
When Sony Music uploaded the track, Ravichander recalls, "our aim was to reach 100,000 people. We were surprised when that figure was notched at the end of a day. We then hoped it would cross the 300,000 mark and just could not believe it when our song touched 500,000 at the end of the second day. Soon the numbers swelled to the 25 million mark and we are still counting," he said, laughing
"This is something beyond our wildest dreams."
So what made the song click?
"I can't explain that. I feel it is a combination of three factors. Firstly, the lyrics, though in Tanglish, can be understood universally. Secondly, the tune is simple and hummable, yet soulful. Thirdly, the hand of God," he added. "One cannot plan success."
Ravichander, a commerce graduate, has been passionate about music since he started playing the piano as a four year old. For the past three years, he has been working with Aishwarya Dhanush, his cousin, on her short films. When Aishwarya began work on her directorial venture, Moondru, Ravichander was part of her team. Her instruction for the "soup song" was to make it catchy, while retaining its emotions.
"It was a conscious decision to stay away from sad melodies as is usually done in such situations. We wanted to try something different — funny, yet sad. And that clicked."
Compliments
Asked if he wants to share any special compliments he received, Ravichander said: "Every day responses are pouring in large numbers. It would be unfair to select any one."
Any negative feedback?
"We are thankful for that. It brings us back to the ground as we are flying high. We have learnt to take it in our stride."
On working with Aishwarya, he said: "Having worked with her earlier, we share a great rapport. Dhanush [Aishwarya's singer husband] has known me from the time I was in high school. On a visit to my house then, he heard me play my own tunes. He suggested that I compose full-fledged songs. That motivated me to try my hand at composing. I have not looked back since then."
"I am lucky to work with this young and vibrant team. Dhanush is a National Award winner, while Aishwarya and Shruti Haasan are daughters of two icons [Kamal Haasan and Rajnikanth respectively] of Tamil cinema," said Ravichander, a fan of Hans Zimmer and A.R. Rahman.
"There was no pressure at work. Recordings were fun and that has translated into our music."
Did the music come first or the lyrics? "Music came first," he said. "It took just five minutes."
"The whole song was done in about 20-25 minutes. First it was the tune, then the lyrics and then each and every instrument — guitars, acoustic bass, percussion, strings, nadaswaram and saxophone. It just kept getting better and better, and here we are."
Different genres
As countdown begins for the audio launch of his album, scheduled for tomorrow, Ravichander is excited.
"The album is a mix of everything. There are different genres in every single track. I have recorded 90 per cent live instead of keyboard programmes. I have used new instruments, including Turkish, Mediterranean and Scottish. We have introduced several new singers, who are in their early 20s, like Ajesh Ashok and Sathya Prakash from television reality shows. Dhanush and Shruti have sung a duet. For the first time, Mohit Chauhan has sung in Tamil. Other singers are Vijay Yesudas and Shwetha Mohan."
"I have sung a song too," revealed Ravichander. "It started as a rough track for a club song and everyone liked it. I have also performed a theme song on the piano with The Chennai Strings Orchestra — a group of 40 artists. Two other instrumental themes also form a part of the album."
Ravichander, who studied Western classical music at Trinity College of Music, London, played in a band, Zinx, at Padma Seshadri Bal Bhavan in Chennai. The band won the finals of television show Ooh la la, which was judged by music maestro Rahman. He won the Best Instrumentalist award at the show.
Since Why this kolaveri di? Ravichander has been getting Bollywood offers.
"Right now, I wish to focus on my first film. I will decide after that," said Ravichander, who has 500 compositions waiting to be discovered.
You can't help asking this 21-year-old if he has been in love and gone through a jilted phase.
"I haven't and I hope I don't have to go through it. I know several friends who have been dumped and understand the emotions," he said, laughing.
Track list of Moondru
Idhazhin oram — Ajesh Ashok and Anirudh Ravichander
Kannazhaga — Dhanush and Shruti Haasan.
Come On Girls — Anirudh Ravichander, Nadisha Thomas and Maalavika Manoj
Nee Partha Vizhigal — Vijay Yesudas and Shweta Mohan.
A Life Full Of Love— Anirudh Ravichander and the Chennai Strings Orchestra
Why This Kolaveri Di? — Dhanush
The Rhythm Of Love — Navin Iyer
Po Nee Po — Mohit Chauhan and nirudh Ravichander
Mythily Ramachandran is an independent journalist based in Chennai
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Again, our inbox is flooded with mails asking us ‘what does Kolaveri Di mean?‘. Well, we are a Bollywood website and don’t really understand the Tamil.
But for those still keen on knowing the meaning of Kolaveri Di. Here are some details about the song.
According to the composer (Anirudh Ravichander), who composed this song on debut, Why this Kolaveri Di means “why do you have this murderous rage against me?” When asked about the song, he says “(It’s) the tune (that) came first. Once I came up with the tune, Dhanush heard and sang the words. The entire process was over in 20 minutes.”
On why the Kolaveri Di is called the ‘soup song’, Anirudh says “Soup is a Tamil word used for guys who go through failure in love. Words like these are used by young guys in real life but in a song, we were introducing them. And these words have worked well for Kolaveri Di”
Lead actor of 3, the lyricist and singer of the Kolaveri song is Dhanush, who recently won the national award for his performance in Aadukalam. On his twitter page, when several fans were asking for the meaning of the song, he said “Soup song na love failure song. Soup boys na kadhal tholvi adaindha bangam boys. Doubt clear aa ? God bless”
Which in English means “Soup song means failure of love. Soup boys are guys who get rejected in love. Are your doubts cleared? God bless”
3 is directed by Aishwarya Dhanush, the daughter of superstar Rajnikanth and wife of actor Dhanush. The film stars Shruthi Hassan (Kamaal Hassan’s daughter) and Dhanush in lead roles. It’s expected to release on 14th January 2012.
Update: Any other questions on the song, please ask. We have a Tamilian friend, who is helping us with the translation. Thanks.
Indicine Team, this is what I found on Facebook. Its the English translation.
Yo boys, I am singing song… Soup song, flop song.
Why this killer rage, killer rage, killer rage, girl? Why this killer rage, killer rage, killer rage, girl?
Rhythm correct.
Why this killer rage, killer rage, killer rage, girl? Why this killer rage, killer rage, killer rage, girl?
Maintain please.
Why this killer rage, …, …, girl?
The moon is in the distance, the moon. Moon’s colour is white. Night’s background is white, the night, Night’s colour is black.
Why this killer rage, killer rage, killer rage, girl? Why this killer rage, killer rage, killer rage, girl?
She’s a fair-skinned girl, girl, Girl’s heart is black, Her eyes and my eyes met, My future is now dark.
Why this killer rage, killer rage, killer rage, girl? Why this killer rage, killer rage, killer rage, girl?
Buddy, take notes, and take the saxophone in your hand.
“pa pa paan pa pa paan pa pa paa pa pa paan” Play it right.
Super, buddy! Ready? Ready? 1… 2… 3… 4…
Whoa, what a difference buddy! Alright buddy, now tune changes…
“Kaila” glass… Only English, eh!
Glass in hand, Scotch in glass, Tears in eyes, Life’s empty, Girl shows up, Life’s going downhill.
Love, love, oh my love, You stood me up. Cow, cow, holy cow, I want you here now! God, I’m dying now, But she’s happy, how?
This song is for the soup boys, We don’t have a choice.
Why this killer rage, killer rage, killer rage, girl? Why this killer rage, killer rage, killer rage, girl? Why this killer rage, killer rage, killer rage, girl? Why this killer rage, killer rage, killer rage, girl?
Last edited by Music on 27 Dec 2011 22:05; edited 1 time in total
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Kolaveri Meaning Why this Kolaveri Di? anirudh December 5, 2011
‘
Kolaveri Meaning: Why this Kolaveri Di?
TheKolaveri Meaning Explained
‘Why this Kolaveri Di?’, the song video, that has set off ripples the size of tidal waves over the digital media, is actually a song from the Tamil Movie ‘3’(Tamil: Moonu). The film stars the all so beautiful Sruthi Haasan opposite the dashing Venkatesh Prabhu Kasthuri Raja, popularly known as Dhanush. The song has redefined the term Reach with its unceasing number of YouTube views and Facebook shares.
Kolaveri Meaning
However, the real meaning of this statement is brought out in the transliteration of this catchy tune’s lyric. While Soup Boys are boys who have undergone a heartbreak, Kolaveri is a portmanteau of two words namely, Kola and Veri. The former means Murder while the latter means Mania. The particle Di translates to represent a rather colloquial form of the word Girl. The singer having undergone a recent heartbreak rhetorically questions his girlfriend why she intends to murder him so brutally? In short he asks, ‘Why do you have this murderous rage against me, girl?’.
‘Why this Kolaveri Di?’ is also a statement used amidst young college crowd as an ice-breaker with a reserved peer or someone seeming disheartened. So if someone seems depressed then one would say ‘Why this Kolaveri Di?’ to ask him/her what they are depressed about.
Kolaveri Meaning: Other Transliterations
Why this killer rage girl?
Why did u do such a bad thing?
Why did you do this to me?
Why did you dump me?
Kolaveri Meaning: Typographical Error
Also, the song is rumoured to have a typographical error where the singer is quoted saying, “Mama, Notes Eduthuko. Apdiye Kaila Snacks Eduthuko.” (English: Dude, pick up the notes. Also pick up the snacks.) The typo here being the word ‘Snacks’ which should have been replaced with the word ‘Sax’, short for Saxophone. The bit that follows this line is that of a jazzy instrument playing a Blues rhythm.
It is a majestic development in the area of fan following of the southern film industries. The YouTube video post now has 16,280,995+ (16.28 million) views 15 days after it came online.
Kolaveri meaning and lyrics.
Brand Kolaveri: Impact on the Marketing Industry
The song has had it’s impact on the branding media in a positive way. For instance, Amul came out with a cartoon in it’s signature way:
Amul Cartoon - Khalo Everyday.
A parody of the Quentin Tarantino blockbuster has been made to emphasise on the transliteration of the song:
Kill Bill Parody Spoof - Why this Kolaveri Di?
The Chennai Traffic Police Department have wisely used the song and its meaning to spread traffic awareness and safe driving in their campaign across the city:
Kolaveri Meaning - Please Drive Without Anger
Kolaveri Meaning - Please Drive Without Anger
A development in the impact of the song has led a few software engineers, wrap up their woes in a parody to the original.
Titled “Why this Kolaveri Di?-Delivery Version” or “Why this Delivery Di?”.
Kolaveri Meaning.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Dhanush is really coming into his own not just as an actor but a singer as well. He is receiving lots of offers to lend his voice for songs in all languages. Even AR Rahman was impressed with Kolaveri di. The upshot is that Bharath Bala who has made many music videos for Rahman wants Dhanush in his Vande Mataram video.
Kamal Haasan was the original choice but he was tied up with his magnum opus, Vishwaroopam. Dhanush was quite excited by the idea as he is a big fan of AR Rahman and said that he would love to do it.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
While for Javed Akhtar, Kolaveri Di was an insult to sensibilities, AR Rahman thinks the song is a clutter breaker.
"This song is a clutter breaker, and comes once in a while. Like Macarena, and Jai Ho happened. And this sort of song comes once in a while. People don't want to comprehend, go deeper, but just enjoy the song. It is something that doesn't challenge the intellect - and for me, it would be a lighter song like Aati Kya Khandala. Aamir took that song to a different level, and Dhanush is the Aamir of South," said Rahman in a TOI interview.
Veteran lyricist Javed Akhtar however differed with Rahman. He created a storm in the Twitter world by criticising Kolaveri. He had tweeted, "KOLAVARI-D". Every one is praising the robes but the emporer is naked. Tune ordinary, singing substandard. words an insult to sensibility."
In an interview to a daily Dhaunsh reponded to Akhtar's comment, "Javed Akhtar is a legend. He has been so for so many years. I accept his criticism and I'm also glad that the song has reached his ears. It's a South Indian song and I didn't know it would go on to become a huge hit. I want to say sorry to Javedji, for what he felt, that the song is an insult to sensibility. I accept all that he has said."
South star Dhanush
Rahman so far had not commented on Kolaveri Di. When Dhanush was asked by a daily what Rahman had to say about the song, he said, "I'm yet to hear from him."
Hope Dhanush is happy to hear from Rahman now!
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Published by: Manas Sen Gupta Published on: Sun, 01 Jan 2012 at 17:30 IST
Chennai: Kolaveri Di has become a nationwide rage and has also able to strike a chord with the Western world. Praises poured in from celebrities and fans for singer/actor Dhanush and composer Anirudh Ravichander. But the name that was yet to make a comment was Academy Award winner AR Rahman.
Not only did the ace music director shower heaps of praises on the song, he went on saying that Dhanush is the Aamir Khan of the South film industry.
Differing from lyricist Javed Akhtar, who severely criticized the song, Rahman said that it is a "clutter breaker".
According to reports, Rahman compared the song to blockbuster hits like Macarena and his own Jai Ho. He said that such a song came around once in a while. He added that it was not a song to give a lot of thought to but just enjoy.
Rahman reportedly said that as Aamir delivered a hit with 'Aati Kya Khandala' in Ghulam, Dhanush too did the same with 'Kolaveri Di' for the upcoming movie 3.
Javed Akhtar had tweeted, "KOLAVARI-D". Every one is praising the robes but the emporer is naked. Tune ordinary, singing substandard. words an insult to sensibility."
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Six things that shook the music world in 2011: 1. Mehboob Studio: From being Bollywood’s hotspot where the swankiest vanity vans rolled in, Bandra’s Mehboob Studio opened up to become an alternative cultural hub. Starting from Anish Kapoor’s installations, it found its place on the music lovers’ GPS when it hosted the Blues Festival in February this year.Now, with its monthly feature Live From The Console, the space has become a pilgrimage of sorts for the musically inclined.
This indie music series showed Mumbai a nice way to spend Saturday nights, amidst good acoustics, an equally satisfying line-up of artistes and a great vibe altogether, without burning a hole in anyone’s pockets. It’s now set to become bi-monthly.
2. The music died: Ghazal lost its voice this year as celebrated singer Jagjit Singh passed away after suffering from brain haemorrhage.
The ghazal king left many fans mourning. And adding to the void, other doyens of music like Sultan Khan, Bhupen Hazarika, Pandit Bhimsen Joshi and Ustad Rahim Fahimuddin Khan Dagar also breathed their last.
A final blow to music was the passing of one of the most beloved musicologist, Dr Ashok Ranade.
3. Kolaveri di...: The YouTube sensation took an all-new meaning with Dhanush’s viral hit. The Soup song was on everyone’s lips and laptops this year, and received over 20 million hits within a month of its release.
Till date, the popularity and numbers keep rising, leaving many confused and singing, Why This Kolaveri Di…
4. No-show: While Prodigy performed and conquered Indian fans this year, metal fans were in for a rude shock when Metallica canned their concert in New Delhi. Previously, the capital got its first taste of ‘no-show luck’ in February when the Bryan Adams concert was called off last minute.
5. Coke Studio: After completing three successful seasons in Pakistan, the popular jungalbandi show, Coke Studio, debuted its Indian edition this year. And though the unanimous verdict didn’t compare too well with its counterpart, the show presented indie artistes with a new platform.
Indian television too, now finally has made space and time for other similar shows like Unplugged and Dewarists.
6. Akon sings in Hindi: While AR Rahman formed a superband with Mick Jagger, it was Akon who stunned all with his fluency in Hindi as he made Kareena Kapoor dance to his tunes in Chammak Challo….
But he wasn’t the only one making news. This year, Sonu Nigam changed his hairstyle once again!
He was also seen singing with Britney Spears in I Wanna Go…. Also, with Lady Gaga teaming up with Salim-Sulaiman, Himesh Reshamiya with Lil’ Wayne and Sunidhi Chauhan with Enrique Iglesias, this was the year of Indian-international pop mix.
Better fests, bigger names, take notes for what’s ahead:
1. Feast on festivals: After a killer act by Lamb Of God in 2010, Summer Storm fest in Bangalore this year will have Swedish heavy metal outfit Opeth headlining the gig. Electronic fest, Sunburn, will go international in 2012, moving to Bali, Dubai and Sri Lanka.
And though Invasion Festival hasn’t announced its line-up yet, with The Prodigy having performed this year, the bars are sure to go higher in 2012.
2. Classical high: After the All India Musician’s Group (represented by maestros like santoor-player Shiv Kumar Sharma and tabla virtuoso Zakir Hussain) met the PM, to put forward their demands for promotion of classical music, 2012 is filled with expectations.
It will see the guru-shishya parampara receive state sponsorship, or even a music channel dedicated to the classical genres soon. AIMG is also hopeful of starting a National Artiste Welfare Fund for supporting indigenous talent.
3 Desi-international collaborations: Keeping pace with last year’s fabulous record of desi-foreign tie-ups, the coming year promises to bring its own share of collaborations to watch out for.
Sonu Nigam will be seen sharing sonic space with 22-year-old Swedish DJ-producer Avicii on his track Levels..., while AR Rahman will be seen composing for Hollywood director Steven Spielberg’s next, Welcome To People.
4. Webcerts: Webcerts or concerts broadcasted on the web may finally pick up speed in the coming year, as they transcend physical boundaries and cater to a larger audience.
They also ensure that matters like expensive entry tickets or a full house never play spoilsport. Also with most webcerts choosing multi-platform simulcasts, things only look better. Watch out for the longest webcert (six-hours) on February 1 by artistaloud.com, will feature over 50 artistes.
5. Big acts to watch out for: Blues legend Buddy Guy will return this year for the Blues Festival. The year will also see a Desi beatboxing ensemble being trained under British artiste Shlomo.
UK’s DJ-producer Nitin Sawhney debut performance will take place sometime in early 2012. And British singer-songwriter Rachel Sermanni is expected to perform in the city next month.
6. New composers on the block: Sonu Nigam is turning composer with Girish Mallik’s upcoming flick Jal. Chaar Din Ki Chandi will feature UK-based Punjabi outfit, RDB.
Jeet Gannguli will be heard directing music for Akshay Kumar-Sonakshi Sinha starrer Rowdy Rathod, while Ajay-Atul, who made a mark with Singham, will be a composer duo to watch out for with Agneepath and Bol Bachchan under their belt.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
There was a grapevine that A R Rahman liked 'Why this kolaveri di...', though there was no official confirmation about it. Now, the Oscar-Grammy winner himself has admitted that the song composed by Anirudh and written-crooned by Dhanush is 'sweet'.
"Why this kolaveri di... is a sweet song. It has got a fresh new sound. Its composer is a young guy. It's a clutter breaker song," said Rahman in an interview. "It became a hit due to the internet, the way it went viral," he added.
Recently, Rahman was caught in a controversy but he cleared the air with a statement. "My statement was taken out of context and I was being misquoted. It's very unfortunate. I cannot forget the contributions of Tamils in my growth," he said. Rahman said he respected the stand of former President APJ Abdul Kalam on this Mullaiperiyar issue, who has favoured inter-linking of rivers to solve water problems.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
Viral song Why This Kolaveri Di now has its Arabic version, which is already a hit on Youtube.
Picking up the baton in the region is Faez Zahoor Choudhary, whose Saudi version of the popular hit song has been heard 842,207 times on YouTube till now.
A Pakistani from Lahore based in Riyadh, Choudhary uploaded his rendition on December 21. His version, unlike the original, which is about failed love, is based on sponsorship issues faced by expatriates, Gulf News reported.
South Indian actor Dhanush has sung the original version of the song in Tanglish (a portmanteau of Indian regional language Tamil and English).
The song from Tamil film 3 has been composed by Anirudh Ravichander.
“I am blessed that my debut song has gone global and feel privileged to be a part of this phenomenon called Kolaveri,” Ravichander said.
“In fact I like many of the other versions more than the original now,” he added.
____________ Music forms a part of me again It gives Shape to my faceless Expressions...To my Thoughts. {Alochana}
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Wednesday, December 21, 2011 
